ABOUT
I am Khue Tran. Ecom operator from Hanoi.
15 years in performance marketing. Half affiliate veteran, half wholesale ecom operator, full-time AI/automation builder. I run two wholesale brands (DTK, ND) and one private label brand (LAVIS) from Hanoi, while advising B2B wholesale ecom founders on the boring infrastructure work that actually compounds — and using AI to solve store operations and marketing problems faster than I could without it.
15+
years in performance marketing
3
US wholesale brands I operate
3
countries lived & worked
14h
time zone gap to LA daily
THE JOURNEY
From a Russian dorm to running 3 US brands from Hanoi
2011
Russia · the first $1
Vietnamese student in Russia chasing affiliate marketing. Reading Pat Flynn at midnight, copying landing page patterns, testing Google AdWords with whatever rubles I could spare from a student stipend. Most things failed. A few things worked.
2014
Vietnamese affiliate blog · top 10
Built a Vietnamese affiliate blog that ranked top 10 in its niche. Not big money by US standards, but enough to learn what most marketers never do: how to make $1 turn into $1.50 reliably, at scale, while nobody is watching.
2014—2016
Niche site flips · Escrow deals
Built and sold niche affiliate sites across Amazon Associates, Clickbank, and Vietnamese networks. Individual deal sizes ran $50k–$500k, transacted through Escrow.com. Buyers were US/EU portfolio investors building affiliate rollups during that brief window when PBNs were still profitable to acquire.
Late 2016
The nail pivot · real inventory
Amazon kept cutting commission rates and Google’s quality-update shadow was already visible. Started a US wholesale nail supply ecommerce brand. Real inventory, real customers, real warehouses. Went through several rebrand cycles between 2016 and 2020 because brand-name fit matters more than founders admit.
Today
Three brands · ~$500k MRR · Hanoi to US
DTK, ND, and LAVIS Nail Supply serve the US salon and wholesale market. Combined ~$500k MRR. Shopify multi-store, shared GMC catalog, cross-brand ad accounts. Day starts at 4am to overlap with US Pacific hours. Warehouse ops happen while I sleep.
BRANDS I OPERATE
Three US wholesale brands. One shared infrastructure.
DTK
DTK Nail Supply
B2B wholesale, salon-pricing-for-everyone model. Anchor brand of the portfolio.
ND
ND Nail Supply
Sister wholesale brand. Complementary product lines, strongest blog and content engine of the portfolio.
LV
LAVIS Nails
Private label brand. Direct-to-consumer positioning, different audience from the DTK/ND wholesale side.
WHAT I DO
The boring infrastructure work that compounds
🛍️
Shopify
Multi-store infrastructure, app stack optimization, checkout flow, performance, theme dev.
📣
Paid Ads
Google Search, Performance Max, Meta. Branded, prospecting, retargeting. Cross-brand portfolio thinking.
🔍
SEO
Technical SEO, content decay, cannibalization audits, schema, internal linking, E-E-A-T.
📦
GMC & Feeds
Google Merchant Center catalog health, product feed quality, OOS sync, disapproval triage.
✍️
Content Systems
Editorial workflow, content audits at scale, AI-assisted production with operator review.
🤖
AI & Automation
Vibe coding internal tools, custom MCPs, AI-assisted ad creative, automation for store ops + marketing workflows. AI is my second brain.
TOOLS I BUILT
Internal operator tools for running 3 ecom brands
Running three stores with a small team across a 14-hour time zone gap means I build every internal tool I cannot buy off the shelf, or that does not fit our workflow. None of these are productized SaaS. They are operator tools, the kind you write on a Saturday because tomorrow’s campaign needs them.
🔌
CUSTOM MCPs
Google Ads · GMC · Shopify write
Programmatic write access to ad platforms, merchant feeds, and stores. Safety rails for budget changes and learning-phase guards built in.
📦
INVENTORY HUB
Multi-staff Shopify webapp
Internal inventory app for 3 stores. Replaces the CLI tool warehouse staff could not use. Cross-store sync, rule engine, audit trail.
🚨
STOCK ALERTS
Daily 7:30 AM low-stock + OOS
Auto-monitor 366 must-stock SKU watchlist across 3 stores. Telegram alert before reorder hits Google Shopping disapproval.
🔬
BLOG AUDIT PIPELINE
Decay · cannibal · schema at scale
Audited 309 ND blog posts end-to-end. GSC pull, decay scoring, SERP cannibalization, schema validation, fix plan generation.
📰
MORNING BRIEF
6:30 AM macro briefing
Pulls 8 sources (yfinance, FRED, vnstock, SBV, Polymarket, GDELT). Rule-based regime classifier. Telegram delivery in 9s.
💓
HEARTBEAT AGENT
Proactive ops assistant
AI that checks email, calendar, ad-account anomalies on a rotation throughout the day. Reaches out only when it actually finds something.
Running a wholesale ecom brand and stuck?
If your ad/SEO/content stack got too complex to hold in one head, that is exactly what I help with. Book a free 30-minute call.