WORK WITH ME
Operator advisory for B2B wholesale ecom founders
I advise a small number of B2B wholesale ecommerce founders ($50k–$500k MRR Shopify stores) on the boring infrastructure work that compounds: paid acquisition, Shopify ops, content systems, SEO. Not an agency. Operator-to-operator.
~$500k
MRR I operate, three brands
15+
Years in performance marketing
48h
Response time, usually faster
≤4
Active sprint clients at a time
SOUND FAMILIAR?
Pain points I solve every week
If two or three of these sound like your day, you are in the right place. These are the actual symptoms I diagnose during the audit and ship fixes for during the sprint.
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SEO & ORGANIC TRAFFIC
- → Rankings dropped after a Google update, you cannot tell which pages
- → Content decay: top posts losing traffic month after month
- → Cannibalization between two similar posts splitting clicks
- → Thin H1s, missing schema, broken internal linking
- → Out of content ideas, editorial calendar has gone dry
- → Not getting cited in AI Overviews, Perplexity, ChatGPT
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PAID ADS & PRODUCT FEEDS
- → Google Ads ROAS dropped, you cannot pinpoint why
- → Performance Max is a black box eating budget with no insight
- → Meta CPM up, CTR down — you keep refreshing creative blindly
- → GMC feed stuck with 20–40% disapproved or limited
- → Branded search cannibalizing non-branded budget
- → Collections / product listings not getting Shopping impressions
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SITE SPEED & CONVERSION
- → Mobile LCP 4s+, Lighthouse score under 50
- → Conversion tracking broken: GA4 / Meta CAPI / GTM out of sync
- → Checkout drop-off you cannot pinpoint
- → PDP missing trust signals (reviews, returns, shipping)
- → On-page weak: thin meta, weak CTAs, no FAQ schema
- → Theme bloated, app sprawl, TTFB over a second
⚙️
OPS, AI & WORKFLOW
- → Inventory chaos across multiple stores, no sync
- → No alerting when must-stock SKUs go OOS
- → Weekly reports take half a day to assemble manually
- → AI tools sprawl: ChatGPT + Claude + 10 plugins, no system
- → Team cannot use the tools you bought (CLI / power-user only)
- → Vendor handoffs leak budget and break ops continuity
WHO I WORK WITH
Beyond Shopify — SEO & marketing scope
Shopify wholesale ecom is my home turf, but the underlying skills — SEO, paid acquisition, content systems, technical audits — cover a broader range of sites. If your business runs on organic traffic or paid acquisition, I can probably help.
HOME TURF
Shopify wholesale & DTC ecom
$50k–$500k MRR. Wholesale, hybrid, or DTC selling to professional buyers. The anchor case — this is what I run myself, three times over.
Stack: Shopify Advanced, GMC, Google Ads, Meta, Klaviyo, GA4.
WP ECOM
WooCommerce & WordPress shops
Blog-to-shop funnels, content + commerce hybrids. Plugin audit, performance, schema, product feed export to GMC, on-page for category and product pages.
Stack: WP, WooCommerce, Rank Math / Yoast, Google Ads, GMC.
CONTENT SITES
WP blogs, affiliate & publisher sites
Niche sites, affiliate, ad-monetized publishers. Decay audits, cannibalization fixes, internal linking, schema, refresh strategy, AI citation readiness.
Stack: WP, GSC, GA4, Ahrefs / Semrush, AdSense / affiliate networks.
LOCAL BUSINESS
Restaurants, nail salons, dental, auto, contractors
Local SEO, Google Business Profile optimization, Maps grid rank tracking, NAP consistency, citations, local schema, location and service pages.
Stack: WP, GBP, Google Ads (Local), reviews ops, location pages.
NOT A FIT IF
You are pre-revenue, still validating product · You expect a “rank #1 in 30 days” guarantee (anyone promising that in 2026 either does not understand Google or is lying) · You sell nail supply products — direct conflict with my own brands (DTK, ND, LAVIS), I refer out to honest operators in that niche.
HOW WE WORK
Three engagement tiers. Pick what fits the work.
Flat-fee, scope-fixed engagements. No hourly billing — incentives wrong. Pick by the depth of the problem, not the calendar.
TIER 1 · ASSESSMENT
Audit
$2,500 flat · 7 days
Diagnostic, no implementation. You walk away with a PDF and a roadmap. Act on it yourself or hire me for the sprint.
WHAT IS COVERED
- ✓ Shopify infrastructure (theme, checkout, apps, perf)
- ✓ Paid acquisition (Google, Meta, GMC catalog)
- ✓ Content + SEO (decay, cannibalization, schema)
- ✓ Conversion path (PDP, cart, mobile, trust)
DELIVERABLE
30–50 page PDF + 60-min Loom walkthrough explaining the top 20 issues and their priority.
Request audit →TIER 2 · DIAGNOSE + FIX
90-Day Sprint
$10,000 flat · 90 days
Audit + 90 days of hands-on implementation. I work directly in your stack. You get operator changes, not slide decks.
WHAT IS INCLUDED
- ✓ Everything in Audit
- ✓ Fix top 20 audit issues directly
- ✓ Ship 5 highest-priority experiments
- ✓ Stand up infra (alerts, reports, automation)
- ✓ Weekly Loom/Zoom check-ins
OUTCOME
Operational debt stops accruing after I leave. You have a working stack, not a wishlist.
Start a sprint →TIER 3 · ONGOING
Fractional Advisor
$6,000 /month · 3-mo min
Portfolio-level thinking, embedded in your team for the quarter. Most clients renew. Some stay on indefinitely.
WHAT IS INCLUDED
- ✓ Weekly 60-min strategy call
- ✓ Slack DM during LA business hours (my 4am–noon)
- ✓ Monthly written ops + paid review
- ✓ Ad-hoc Loom analyses on demand
BEST FOR
Operators with $200k+ MRR running multi-channel acquisition who want a quarterly co-pilot.
Inquire →THE PROCESS
From first email to handoff
DAY 0
30-min intro call
You email [email protected] with brand, MRR, and one stuck point. I respond in 48h. We jump on Zoom. If I am not the right person, I tell you who is.
WEEK 1
Audit + roadmap
You grant view access to Shopify, GA4, Ads, GMC. I dig deep for 5 days. Day 7 you get PDF + Loom walking through priority issues.
WEEKS 2–12
Sprint execution
I work directly in your stack on the prioritized fixes. Weekly Loom or Zoom check-in. You see changes shipped, not slide decks revised.
WEEK 13+
Handoff or extend
Final report + recorded ops walkthrough so your team can carry the system. You decide whether to extend into fractional or end the engagement cleanly.
WHAT I DO NOT DO
Boundaries that exist for a reason
🚫
No ranking or ROAS guarantees
Illegal in EU. Dishonest everywhere. The honest answer in 2026 is “here is the system, here is the variance.”
🔑
I do not run your ad account “for you”
You keep the keys. I advise, configure, and ship inside your accounts with your access. Reduces conflict and forces real ops literacy in your team.
⏱️
No hourly billing
Hourly billing makes both sides incentive-misaligned. Flat-fee engagements force me to scope the work and force you to actually use me.
⚖️
No nail-supply clients
Direct conflict with DTK, ND, LAVIS. I refer out — there are honest operators in that niche I can introduce you to.
FAQ
Common questions
You are in Hanoi. How does the time zone work?+
My day starts at 4am ICT to overlap with US Pacific hours (LA business day = my 4am–noon). Most US founder calls happen in your afternoon. Slack DM during sprint engagements is also in this window. Async work happens for the rest of my day.
What if the audit reveals my problem is something you do not cover?+
You still get the PDF + Loom and a referral to operators who do cover it. I have a small network of email/lifecycle, CRO, and supply-chain specialists I trust. If the audit was the wrong fit, you keep the diagnosis.
Can you sign an NDA?+
Yes. I sign mutual NDAs as standard before access is granted. Case studies are only published with explicit written consent and never include sensitive numbers without your sign-off.
Why no “agency” pricing tier with packages and retainers?+
Because I am one operator, not an agency. Three engagement formats is what fits one person plus three brands. Adding more dilutes everyone. If your needs exceed those tiers, you probably need a different setup, and I am happy to refer.
How does payment work?+
Wise or USD bank wire. Audit is 100% upfront. Sprint is 50% upfront + 50% at week 6. Fractional is monthly in advance, net-0 terms. I send a real invoice and W-9 if you need it.
Ready to talk?
Email me. Include brand name, monthly revenue ballpark, and your single biggest stuck point. I respond within 48 hours, usually faster.