HANOI · 3 US BRANDS · SINCE 2011
Operator-led advisory for B2B wholesale ecom
from someone running 3 US brands
15 years operating performance marketing. Half affiliate veteran, half ecom operator, full-time AI/automation builder. Two wholesale brands (DTK, ND) and one private label (LAVIS), run from Hanoi to the US since late 2016. I advise B2B wholesale ecom founders ($50k–$500k MRR) on Shopify, paid acquisition, SEO, content systems, and AI workflows.
15+
years in performance marketing
3
US wholesale brands I operate
$500k
combined monthly revenue
14h
time zone gap I bridge daily
CASE STUDIES
Three concrete write-ups from operating across DTK, ND, and LAVIS
DTK Nail Supply
3 silent killers of Shopify ad ROAS, ~$22k/month recovered
Branded ROAS, GMC feed quality, OOS alerting, and the 4am routine that keeps 3 brands shipping.
ND Nail Supply
309 articles audited in 2 days, with decision rules per damage type
309 schema gaps, 34 high-decay posts, 22 cannibalization pairs. How to run a real content audit.
LAVIS Nails
3 brands, one niche, 0 learning-phase resets in 6 months
Creative survival across brands, branded budget halo, and the signal-vs-noise problem in paid acquisition.
HOW I HELP
Three engagement formats. Pick what fits the work, not the calendar.
ONE-OFF
Audit
$2,500 flat · 7 days
Full ecom audit: Shopify infra, paid acquisition, content, SEO, conversion path. PDF report plus 60-min Loom walkthrough.
MOST POPULAR
90-day sprint
$10,000 flat
Audit plus 90 days of implementation. I work in your Shopify, Ads, GMC, blog. Weekly calls. Operator changes, not slide decks.
ONGOING
Fractional advisor
$6,000 /month · 3-mo min
Weekly strategy calls. Slack DM during LA hours. Monthly portfolio review. Embedded in your team for the quarter.
Stuck on the boring parts of growth?
If your ad/SEO/content stack got too complex to hold in one head, that is exactly what I help with. Book a free 30-minute call.