Khue Tran
Ecom operator from Hanoi. I build small AI tools to run my own ads, SEO, and content across a US-market wholesale group, then publish the receipts: real numbers, real failure modes, no hype.
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I Ran OpenAI’s New Ad Platform by API, With an AI Agent Doing the Work. Here’s the Full Build Log.
Signup, verification, the default campaign that burns money on day one, the API, the conversion key, the product feed, and an AI agent wiring it across three Shopify stores. Real numbers, real reversals, and exactly where the experiment stands today.
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How I Run a Shopify SEO & GEO Audit on My Own Store
TL;DR Most “Shopify SEO audit” results are app listings or agency lead funnels. This is the opposite: the exact, repeatable audit I run on stores I operate, scoring classic SEO and the GEO layer that decides whether AI search quotes your pages. I score a store on a 100-point rubric, run it across the whole…
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Shopify Merchant Listing Errors: What to Fix and What to Ignore
A client came to me with two scares from Search Console in the same week. Over a thousand product pages on their Shopify store had lit up with structured data issues, and organic clicks had just fallen off a cliff. I am a marketer, not a developer, but I fix these with a bit of…
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The Shopify SEO Checklist for 2026 (and the GEO Layer Most Guides Skip)
TL;DR The classic Shopify SEO checklist still earns most of your rankings, so do it first. But in 2026 a second job matters too: getting your pages read and cited by AI search (ChatGPT, Perplexity, Google’s AI Mode). That is GEO, and almost every “Shopify SEO checklist” on page one ignores it. Here is both,…
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I Audited My Own Google Ads With a Tool I Built. It Found 4 Money Leaks.
Key takeaways I run several US ecommerce stores and built a Claude skill to audit my own Google Ads. On one account (about $14,000 in spend over 30 days, blended 3.85x ROAS), it flagged ~$1,282/month in concrete recoverable spend, with a directional ceiling near 31% of total spend. Leak 1 (geography): ~$924/month went to states…
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claude-google-ads: an open-source Claude skills plugin for ecommerce Google Ads
An open-source Claude skills plugin that audits ecommerce Google Ads on real account data, ranks budget leaks by the dollar, and never changes your account without approval.
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How I Built a Claude Skill to Optimize Shopify Collection Pages for SEO + GEO (12 Hubs Tested, 200 More to Go)
The 90-second version I built a Claude skill called collection-mega-hub-optimize. It is a 12-step workflow with 15 hard gates that takes a thin Shopify collection page from a composite SEO + GEO score in the 48-65 range up to 85+/100. I shipped it iteratively while optimizing 12 real collection pages on one of my brands.…
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How to Connect Claude to Your Shopify Store (Without Writing a Single Line of MCP Code)
The 90-second version You can connect Claude to your Shopify store today in 5-30 minutes, depending on which of three paths fits you. The easiest path (Claude Desktop’s Shopify connector) needs zero code, zero terminal, zero token paste. You click Connect, authorize in Shopify, and the 25 Shopify tools light up inside Claude. If you…
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Claude Growth Kit review: 309 articles audited and 9 refreshed, an honest take
Claude Growth Kit by Nguyễn Minh Thế is a 135-skill toolkit for blog SEO that I ran on production: 309 ND articles audited end-to-end in two days and 9 refreshed to publish. Final score 86/100. Here is what works really well, what is still missing (PDP, collection automation, GMC feed), and who should look at…
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5 branded search mistakes that quietly burn revenue (and the fixes that recover it)
Branded search is the most undervalued line item in most paid acquisition stacks. Operators cut it when the dashboard looks “wasteful” and miss that the campaign was protecting their highest-intent buyers. Below: 5 mistakes I diagnose most often, the exact fix per mistake, and the typical cost when missed.
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LAVIS Nails: 3 brands, one niche, 0 learning-phase resets in 6 months
CASE STUDY · LAVIS NAILS Running paid acquisition for three brands in the same niche, the discipline rules that stop the portfolio from canceling itself out DTK, ND, and LAVIS all sell into the US nail-supply market. Three Business Manager accounts, three Google Ads MCCs, ~$70k/month combined ad spend. Without the right rules they bid…
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ND Nail Supply: 309 articles audited in 2 days, decision rules per damage type
CASE STUDY · ND NAIL SUPPLY 309 articles audited in 2 days, and the exact decision rules I used to fix each type A wholesale ecom brand’s blog grows for years. Nobody audits it because nobody can hold 309 posts in their head. Here is the systematic audit I ran on ND Nail Supply, the…
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DTK Nail Supply: 3 silent killers of Shopify ad ROAS, ~$22k/month recovered
CASE STUDY · DTK NAIL SUPPLY Three silent killers of Shopify ad ROAS, and the exact fixes that recovered ~$22k/month at DTK Nail Supply A wholesale ecom brand I run from Hanoi, serving US salon owners across San Jose + Ohio warehouses. Three real problems most B2B stores hit by year 2. The diagnosis path…