WRITING · WEEKLY-ISH
Playbooks and field notes
Long-form posts on paid acquisition, content systems, AI workflows, and the boring infrastructure work that compounds. Written from inside the stack, not from a case-study pack.
Blog
How I Run a Shopify SEO & GEO Audit on My Own Store
TL;DR Most “Shopify SEO audit” results are app listings or agency lead funnels. This is the opposite: the exact, repeatable audit I run on stores I operate, scoring classic SEO and the GEO layer that decides whether AI...
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Blog
Shopify Merchant Listing Errors: What to Fix and What to Ignore
A client came to me with two scares from Search Console in the same week. Over a thousand product pages on their Shopify store had lit up with structured data issues, and organic clicks had just fallen off...
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Blog
The Shopify SEO Checklist for 2026 (and the GEO Layer Most Guides Skip)
TL;DR The classic Shopify SEO checklist still earns most of your rankings, so do it first. But in 2026 a second job matters too: getting your pages read and cited by AI search (ChatGPT, Perplexity, Google’s AI Mode)....
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Blog
I Audited My Own Google Ads With a Tool I Built. It Found 4 Money Leaks.
Key takeaways I run several US ecommerce stores and built a Claude skill to audit my own Google Ads. On one account (about $14,000 in spend over 30 days, blended 3.85x ROAS), it flagged ~$1,282/month in concrete recoverable...
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Blog
claude-google-ads: an open-source Claude skills plugin for ecommerce Google Ads
An open-source Claude skills plugin that audits ecommerce Google Ads on real account data, ranks budget leaks by the dollar, and never changes your account without approval.
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Blog
How I Built a Claude Skill to Optimize Shopify Collection Pages for SEO + GEO (12 Hubs Tested, 200 More to Go)
The 90-second version I built a Claude skill called collection-mega-hub-optimize. It is a 12-step workflow with 15 hard gates that takes a thin Shopify collection page from a composite SEO + GEO score in the 48-65 range up...
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Blog
How to Connect Claude to Your Shopify Store (Without Writing a Single Line of MCP Code)
The 90-second version You can connect Claude to your Shopify store today in 5-30 minutes, depending on which of three paths fits you. The easiest path (Claude Desktop’s Shopify connector) needs zero code, zero terminal, zero token paste....
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Blog
Claude Growth Kit review: 309 articles audited and 9 refreshed, an honest take
Claude Growth Kit by Nguyễn Minh Thế is a 135-skill toolkit for blog SEO that I ran on production: 309 ND articles audited end-to-end in two days and 9 refreshed to publish. Final score 86/100. Here is what...
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Blog
5 branded search mistakes that quietly burn revenue (and the fixes that recover it)
Branded search is the most undervalued line item in most paid acquisition stacks. Operators cut it when the dashboard looks "wasteful" and miss that the campaign was protecting their highest-intent buyers. Below: 5 mistakes I diagnose most often,...
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Running a wholesale ecom brand and stuck?
The 7-day Audit produces the same depth of breakdown you see in these posts, scoped to your stack.