CASE STUDIES
Three diagnostics from inside the stack
Each walks through symptom, diagnosis path, exact fix, and result for three real brands I run. Decision rules, source citations, and FAQs you can copy whether or not we ever talk.
DTK Nail Supply
3 silent killers of Shopify ad ROAS, ~$22k/month recovered
Branded search bucket-split, GMC catalog hygiene, and real-time inventory + ad sync — three operational drag patterns that quietly cost B2B Shopify stores 15-25% of paid ROI by year two.
ND Nail Supply
309 articles audited in 2 days, with decision rules per damage type
Schema gap (0 JSON-LD across 309 articles), content decay (refresh rules per impression tier), cannibalization (Jaccard plus human intent gate), and external sourcing (62.8% with zero outbound).
LAVIS Nails
3 brands, one niche, 0 learning-phase resets in 6 months
Cross-brand branded halo, safe-scale rules per Meta + Google learning phase, creative portability across brand voices, and custom MCPs that encode the rules at the API layer instead of the prompt.
Want this depth of diagnostic for your store?
The 7-day Audit produces the symptom-to-fix breakdown you see here, scoped to your stack instead of mine.